Royal Highland Show Attracts 183,000 Visitors

Almost 183,000 visitors attended the 2011 Royal Highland Show - the second highest attendance in the history of the event.

The exact figure after the four day run which ended on Sunday (June 26) was 182,984. Daily attendances were: Thursday 41,269, Friday 47,784, Saturday 53,134; and Sunday 40,797.

Show Manager David Dunsmuir commented:  “We are absolutely delighted with these figures considering there were so many other prominent events over the weekend in Edinburgh. In addition to our core audience, we had many other first-time visitors who were obviously attracted by the variety of features on offer - everything to do with farming, food and countryside and lots more.

“Exhibitors across all categories confirmed that the level of spend at the show was better than experienced at other similar events. We made a special effort this year on business to business promotion and that seems to have paid off.”

The three-year average attendance now stands at just over 182,000. The highest attendance was achieved last year with 187,644 visitors.

The 2012 Royal Highland Show - major sponsor The Royal Bank of Scotland – will take place at the Royal Highland Centre, Ingliston, Edinburgh, on June 21-24.